Melinda Haggerty

• State College, PA

Melinda Haggerty. Online Marketeer. Social Media Mastermind. Branding Strategist.

Melinda Haggerty's Bio:

Melinda Haggerty's Experience:

• MTV Integrated Marketing Intern at Viacom, Inc.

  June 2014 - August 2014 | New York, NY

  • Managed COVERGIRL’s digitally and socially-led Video Music Award sponsorship, which utilized prominent social influencers, call-and-response conversation, and a Tumblr amplification program, earning over 101 million impressions • Produced Clean & Clear’s “See the Real Me” brand campaign leveraging musical talent through artist vignettes, co-branded custom content, VMA integrations and social quizzes • Crafted pitch decks for Army and Air Optix Colors in response to client RFPs, resulting in program purchases • Presented a deck to Viacom Vice Presidents examining the effectiveness of COVERGIRL’s #covermoment program through research of earned impressions, engagements, social adaptations, and key takeaways • Designed a deck outlining potential client integrations for the EDM-inspired MTV O Music Awards

• Marketing Analyst at Fullscreen, Inc.

  May 2013 - August 2013 | Culver City, CA

  • Created talent decks showcasing influential clients, that resulted in contracts with Ford, Geico and Planet Fitness • Utilized Google AdWords to perform YouTube channel audits in order to create video tags, effective titles and annotations, which improved the search relevancy of client videos and social media pages • Analyzed over 50 client competitors’ marketing campaigns for characteristics to maximize online viewership • Co-managed the Fullscreen Accelerate YouTube Network, that has 3 billion views and 7 million subscribers, by maintaining and growing client relationships and social media presence • Launched and successfully executed a Gorilla Campaign targeted at 15-24 year old males that resulted in 2 million unique views and doubled the number of Accelerate subscribers • Produced highlight reels and released daily social media posts that resulted in a 50% overall increase in viewership

• Tennis Instructor at Independent Occupation

  May 2009 - August 2011 | Towanda, PA

  Taught tennis lessons to children ages 3-14.

• Personal Trainer at Edge Fitness Center

  July 2010 - July 2011 | Towanda, PA

  Helped clients reach their optimal fitness levels through hard work, dedication, and inspiration.

Melinda Haggerty's Education:

• Pennsylvania State University

  2011 – 2015
  Bachelor's of Science
  Concentration: Marketing
  Activities: Phi Gamma Nu Professional Business Fraternity, Women in Business, Tennis Club, Engineering Hall of Fame

• Towanda High School

  2007 – 2011
  Activities: President of Student Council and Students Against Destructive Decisions, Women's Tennis Captain, Editor of school newspaper, Future Business Leader's of America

Melinda Haggerty's Interests & Activities:

• Melinda Haggerty
• State College, PA